ORI is a story of two people, our founders Emma & Brett, and typical British weather.
Brett took himself to Oxford Street in jeans and a t-shirt whilst the sun was shining, with his trusty notebook in an old backpack. What started out as a sunny day ended in a typical British downpour with Brett coming home soaking wet.
And it wasn’t just Brett who was drenched – everything he had in his backpack was wet too!
Brett designed the first bag, making sure it was sleek, stylish and simplistic, ensuring that it had the right compartments for everything. A bag that was comfortable to wear with weight distributed evenly, and handles to be able to carry it in a multitude of ways. Brett wanted these key features to work across a number of bag styles that could be easily recognizable and repeated.